Speaking Success : How to Thrive in Any Economy

Affiliate,

As a subscriber to Instant Speaking Success you have the
opportunity to join me on a call I am doing for one of
my other businesses.

At first I thought, "This doesn't have to do with public speaking
should I even send it?"

However, since so many readers are business owners or CEOs the
following announcement has merit. Plus it deals with a topic that
in on almost everyone's mind right now... money.

So if you own a business or do business online then the following
will be of interest to you.

Success is NOT an Accident,
Paul Evans

======================================

You're invited to "How to Thrive Online in an Uncertain and
Unstable Economy."

Part 1 - Thursday, October 30, 2008 :: 3 pm EST.

Part 2 - Thursday, November 6, 2008 :: 3 pm EST.

20% of the gross will be donated The Children's Heart Fund.

"Your money is in grave danger."

That's the best scare tactic marketing piece I have seen this week.

However, it's not true.

Even with the volatility of the world's financial markets this is
no time to panic.

You're invited to one hour of intense insights relating to your
online business. There will be no tricks, black hat magic or slight
of hand. Just solid business principles that work in any economy.

This teleconference has 2 parts.

========================================
Part 1 : The One Hour Call
========================================

-How to insulate yourself from market insecurity.

-The best business model for profiting regardless of economic
climate.

-How to be superman when "the sky is falling."

-Leveling your playing field.

-4 Anchor Points of high income online businesses.

-How to become your niche's Climate Control.

-Why raising the caliber of influence shields you from blunt force
economic trauma.

-One timeless skill that NEVER fades and actually becomes more
critical in times of uncertainty.

-How to accelerate and actually gain momentum using the "Doubt Gap."

-Over 20 core principles essential to business success in any
economy.

Sign up here: http://www.nicheology.com/thecall

=========================================
Part 2 : The Follow-Up Q & A
=========================================

After listening to the call write down all your questions related
to the topic and send them to me. All will be answered on the
follow-up call. (A private email will be supplied to attendees).
This is worth $297 alone.

You'll receive...

- Live access to both calls.
- MP3s of both calls
- Transcripts of both calls

20% of the gross proceeds will be donated to Dr. Mani's Children
Heart Foundation http://www.chdinfo.com/ Dr. Mani does an
incredible work!

You'll listen to the recordings over and over again. Take notes. Apply
the principles. This will not be soft or "feel good" material.
You'll get the stark truth and what is really important to thriving
in ANY economy.

Your investment is only $100. Get in now. After the event it will
be $200 (without the ability to ask follow-up questions).

Looking forward to having you on the call and answering
your questions!

Sign up here: http://www.nicheology.com/thecall

Success is NOT an Accident,
Paul Evans

P.S. If you have questions about this event you can post them
at http://nicheology.com/news/?p=340

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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Public Speaking in 4 Steps

The following is from http://bencivengabullets.com/bullets.asp Gary
teach marketing, but this example for public speaers is fantastic...

I'm sure you've heard about the surveys showing that more people
are afraid of giving a speech than dying.

Perhaps most dreaded of all is dying while giving a speech! But
that will never happen to you if you remember this Bullet.

In four easy steps, it will teach you how to craft a powerful
speech on any topic, a talk your listeners will enjoy and respond
to favorably. As an extra bonus, this method will also help you to
write a winning headline whenever you need one.

This four-step formula was created by Richard C. Borden. Many years
ago, Borden was the Administrative Chairman of the Department of
Public Speaking at New York University. He was also one of the
nation's most popular speakers and sales trainers, as well as an
author of books on selling and public speaking.

To give a great speech, Borden recommends that you imagine your
audience shouting out these four emotional outbursts as you give
your talk (this will become clear in a minute)...

"Ho hum!"
"Why bring that up!"
"For instance?"
"So what?"

Let's see how this works in practice . . .

Let's imagine that you must give a speech or important
presentation. You are dreading it, but there's no escape. So you
enroll in a course that teaches the Borden method. At your weekly
classes, you practice by standing before the group and giving talks
on various subjects assigned to you.

Each time you do, as you take your place at the front of the room,
on cue the entire class shouts at you, at the top of their lungs,
"Ho hum!"

If you were nervous before standing up to speak, hearing this
thundering "Ho hum!" hurled at you by forty to fifty bored people
will instantly turn you into a quivering mass of jelly.

But the experience teaches two valuable lessons . . .

First, you learn--in your gut, as only actual experience can
teach--this truism of life: Fear is a cowardly bully. Stand up to
it, and it runs.

Second, this experience indelibly stamps in your awareness the most
critical principle of giving an effective speech: Your opening must
electrify your audience, shake them awake, or, as we Borden
students like to put it, "crash the ho-hum barrier."

In his book, Public Speaking as Listeners Like It! Borden gives
this example. Let's say you've been asked to speak on traffic
safety.

Don't start out with . . .

"The subject which has been assigned me is the reduction of traffic
accidents." Ho-hum indeed! How much more interesting to start your
speech with . . .

"Four hundred and fifty shiny new coffins were delivered to the
city last Thursday."

That's a grabber that will instantly interest your audience as they
wonder, "Why?"

* * *

OK, so let's say you've got an interesting opening sentence that
survives the "Ho hum!" challenge. You're just getting started in
the Borden torture chamber!

Next, the entire class shouts at you, "Why bring that up?" which is
your invitation to expand upon your attention-getting opener.

Next, the class shouts, "For instance?" demanding at least one
specific, persuasive example of the point you're making.

Finally, the class screams, "So what?"--what do you recommend we do
about this?

Let's see an excellent example provided by one of the greatest
copywriters who ever lived, Bruce Barton, cofounder of Batten,
Barton, Durstine & Osborn (BBDO), a leading Madison Avenue ad
agency where I used to work alongside John Caples. (That name, by
the way--Batten, Barton, Durstine & Osborn--was once described by an
advertising wag as sounding "like a man with a suitcase falling
down a flight of stairs." I love that description!)

Here is an example from a talk by Bruce Barton that Borden cites in
his book. Barton was a firm believer in self-improvement, and in
this talk he was urging a group of young men to make more
productive use of their spare time. (Though they were not part of
Barton's talk, I'll overlay the four Borden questions at the right
places to show, as Borden did in his book, how well Bruce Barton's
talk illustrates the Borden method.)

1. Ho Hum!

Barton begins his talk with an intriguing observation about the
potential value of spare time...

"Last month a man in Chicago refused a million dollars for an
invention he had evolved in his spare time."

2.Why Bring That Up!

"You are interested in this because it confronts you with the
possibilities of your spare time. Did you ever stop to think that
most of the world's great men have achieved their true life work,
not in the course of their needful occupations, but--in their spare
time?

3. For Instance?

"A tired-out rail-splitter crouched over his tattered books by
candlelight or by fire-glow, at the day's end; preparing for his
future, instead of snoring or skylarking like his co-laborers.

Abraham Lincoln cut out his path to later immortality--in his spare
time.

"An underpaid and overworked telegraph clerk stole hours from sleep
or from play, at night, trying to crystallize into realities
certain fantastic dreams in which he had faith. Today the whole
world is benefiting by what Edison did--in his spare time.

"A down-at-heel instructor in an obscure college varied the
drudgery he hated by spending his evenings and holidays in
tinkering with a queer device of his, at which his fellow teachers
laughed. But he invented the telephone --in his spare time.

4. So What?

"Gentlemen, you, too, have spare time. The man who says: 'I would
do such and such a great thing, if only I had time!' would do
nothing if he had all the time on the calendar. There is always
time--spare time--at the disposal of every human who has the energy
to use it. Use it!"

Have a GREAT day!!
Paul Evans
www.instantspeakingsuccess.com

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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