Public Speaking Simplicity

Instant Speaking Success
By Paul Evans
September 28, 2008
==========================

"Paul, thank you. I just watched the videos. Your simplicity is
your genius. Thank you. I know I am going to continue to be a
customer. I also know I will continue to learn from you. My
speaking career just got better. Again...thanks." Tweed.

Endure this brief commercial, then I have a point to share...

COMMERCIAL:
================
The videos Tweed is referring to is "Speak Easy." These four
online videos show you exactly how I build a speech. It's so
simple, you won't believe it. If you've been struggling to put a
speech or presentation together, this series is for you.
Video 1: Planning and outlining.
Video 2: Illustrating your points.
Video 3: Building your open and close.
Video 4: Six internet sites that make speeches simple. Plus two
places to draw information from that most people ignore.

POINT
==========

Tweed mentioned "simplicity."

There is a danger in public speaking of getting too complex. Trying
to say too much. Trying to cover too much material. Attempting to
hit all the critical elements.

The reason I made the videos what to show how simple it really is
to put a speech together. To prove that a solid presentation does
not have to consume hours and hours of preparation.

How can you keep you speeches simple?

1 Say What MUST Be Said, Not What CAN Be Said. Since you have a
short amount of time focus on the most important points.

2 Say the BEST and Shelve the REST. Once you make a list of what
must be said, select only the top tips, tools, and techniques to
share. What will help the listeners most? What will provide the
highest value?

Have a GREAT day!
Paul Evans

The Speak Easy Videos are part of Instant Speaking Success.
http://www.instantspeakingsuccess.com/order.htm

Speak with Content:
www.InstantSpeakingSuccess.com/spk.htm

Speak with Confidence:
www.InstantSpeakingSuccess.com/confidence-system.htm

Speak for Cash:
www.InstantSpeakingSuccess.com/profit.htm

Confessions:
www.InstantSpeakingSuccess.com/renegade

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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Public Speaking Controversy

Instant Speaking Success
By Paul Evans
September 24, 2008
===========================================================
Contrarian and Controversial Public Speaking
===========================================================

One reason most speakers fail to make a major impact is they are
too nice. They work so hard to make sure no one is offended that
they water down the message to the point of being forgettable.

First, let me say that being contrarian or controversial may not be
for you. This is not a "one size fits all" tip. Truth be known,
you probably can't pull it off if you are not totally sold on the
ideas you're presenting.

However, if you are always fighting what you WANT to say and opting
for what you feel you are FORCED to say, then the following may
help you become nominally controversial.

1 Question Accepted Attitudes.

"Attitude is everything. You have heard it a thousand times. But
the truth is, attitude is not everything. You can have a GREAT
attitude and be homeless. Here's how to have a sorry attitude and
still be successful..."

2 Disprove the Proven.

"Research shows that only 10% of our words contribute to our
message. The other 90% is a mixture of body language, facial
expression and tone. Well, the research is wrong and here's why..."

3 Offer a Counter Position.

"At the start of every year millions set their resolutions and
goals. But given the failure rate it's obvious that goals and
resolutions don't work. Stop setting goals and start making
progress by..."

4 Defy "The Establishment."

"The reason you have such a difficult time reaching your numbers in
this company is because you're lead poorly. Upper management. You
have got to stop being dictators and learn to step up in true
leadership. Staff. You have got to stop whining and do your jobs
even if management 'sucks.' Now that everyone is uncomfortable and
offended..."

Except for the last example, those are easy to use in everyday
speeches. The simple formula is to take a popular or commonly held
belief, consider the opposite, and offer it as a solution.

I posted a short video on YouTube for you to watch on "Not Popular,
But Proven" it's #11 of Confessions of a Renegade Speaker. I put
the series together in 2004 and then forgot all about it until
looking through some files yesterday.

Watch the video for free:
http://www.youtube.com/watch?v=zl0hfJCdR-c

If you want the entire series go to:
http://www.instantspeakingsuccess.com/renegade/

Have a GREAT day!
Paul Evans
Instant Speaking Success

Speak with Content:
www.InstantSpeakingSuccess.com/spk.htm

Speak with Confidence:
www.InstantSpeakingSuccess.com/confidence-system.htm

Speak for Cash:
www.InstantSpeakingSuccess.com/profit.htm

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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Public Speaking: Be Original

Instant Speaking Success
By Paul Evans
September 20, 2008
================================

Be Original.

If you are using someone else's material when you speak, you can
do better. There are at least a couple of reasons for not
writing your own speech...

First, you're scared. You may think your own interpretation of
information is not strong enough.

Second, you're lazy. "Borrowing" is so much easier it seems. But
the truth is this: in the time it took to find something that fits
you, you could have created a speech from scratch.

Here's how easy it is to be original...

1) Name your topic. Be specific.

2) Write down what you currently know about it.

3) Do some online research to fill in knowledge gaps on the topic.

4) Put the ideas in a logical sequence.

5) Make a Point from each idea.

6) Scratch off any Point that isn't critical to the topic.

7) Add supporting thoughts and material (humor, stats,
illustrations) to the points.

8) Add an opening that relates to the topic.

9) Create a call to action for the conclusion that relates to the
topic.

When YOU create the speech there's much more confidence because
you're sharing what you know, not reciting another's ideas.

Being original doesn't mean you don't have outside content. It
means communicating the content from all your sources in a personal
way.

Have a GREAT day!
Paul Evans
Instant Speaking Success

Speak with Content:
www.InstantSpeakingSuccess.com/spk.htm

Speak with Confidence:
www.InstantSpeakingSuccess.com/confidence-system.htm

Speak for Cash:
www.InstantSpeakingSuccess.com/profit.htm

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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Public Speaking Tips

Instant Speaking Success
By Paul Evans
September 15, 2008
==========================

The following excerpt is from Robert Middleton, a marketing
expert and solid presenter.

You might think...

"I'm working on my speaking, not marketing!"

Wrong.

Speaking IS marketing. The audience is buying your words or
they're not.

Robert shares his recipe for getting new clients from public
speaking. Don't stop reading because you're trying to survive
a speech, not trying to get clients. There's are important lessons
here. Read the next section then learn the lessons...

---------------------

For instance, let me give you the basic recipe for getting new
clients from speaking engagements (delivered to professional
groups). I built my business on this recipe. I know it works. And
you can make it work too (if you follow it faithfully).

The "Speaking for Clients" Recipe

- Decide on a topic for your talk and create a title.
- Do a write-up for your talk that explains the benefits.
- Include a bio and information on your business for the
"speaker's package."
- Create a contact sheet to track your campaign.
- Do research on organizations that would be good audiences
for your talk.
- Determine who the Program Directors are for these
organizations.
- Develop and practice your calls to the Program Directors.
- Call the Program Directors and pitch your talk.
- If they are interested in knowing more, send your speaker's
package.
- Follow up in few days to answer any questions they may have.
- Implement a keep-in-touch phone and email campaign until
you book some talks.
- Put together a detailed write-up to promote the presentation.
- Coordinate with the organization to make sure you're on track.
- Prepare you talk. You'll need an outline and handouts.
- Practice your talk (out loud) until you feel comfortable.
- Practice the call-to-action at the end of the talk.
- Print out your handouts (make sure they're professional).
- Dress and groom yourself appropriately for the talk.
- Give the talk and deliver your call-to-action at the end.
- Gather the cards (with email addresses) of participants.
- Follow-up by email or phone (as you promised) after the talk.
- Set up appointments with qualified prospects.
- Turn the prospects into clients when you meet with them.

OK, that's twenty three steps in this marketing recipe.

But don't get overwhelmed by all the steps. This is something
you can do - one step at a time. Like assembling the ingredients
for a recipe, the sources and techniques are out there - in books,
articles and courses. Even if you're new to this, with focus, you
can get a favorable result the very first time.

If you miss any of these steps or do them poorly, you won't get
optimal results from your marketing plan. However, once you've
booked and delivered a few talks, the process becomes simple.
You'll start to get results and you'll be able to tweak and fine-
tune your recipe until every talk generates new clients.

By Robert Middleton of Action Plan Marketing. Please visit
Robert's web site at http://tinyurl.com/l6l8p for additional
marketing articles and resources on marketing for professional
service businesses

---------------

Lesson 1: Detail.

Look again at what Robert laid out. It's detailed. It's not
haphazard or a shot in the dark. Even if you are not speaking to
gain clients you can use his article as an example of the effort
and detail you need to put into speeches and presentations.

Lesson 2: Tweaking.

Just because he detailed his process, Robert didn't accept his
plan the first time. He tweaked it until it was right. Rarely does
a chef create a perfect recipe on the first attempt. He has to try
different ingredients to get it perfect.

A speech or presentation is not perfect the first time through.

Do you only have one shot? Then practice it 25 times and tweak it
during practice. But do not step before an audience without working
and reworking your material.

Have a GREAT day!
Paul Evans
Instant Speaking Success

Speak with Content:
www.InstantSpeakingSuccess.com/spk.htm

Speak with Confidence:
www.InstantSpeakingSuccess.com/confidence-system.htm

Speak for Cash:
www.InstantSpeakingSuccess.com/profit.htm

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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Public Speaking Stars

Instant Speaking Success
By Paul Evans
September 11, 2008
====================

"I just want to thank you for your Instant Speaking Success
material. You have taught me a fundamental truth: 'its not about
me, it's about the listener.' I use to always think about how
people viewed me and if they liked what I was saying and if they
enjoyed hearing me. Now I don't care about that. I care about the
audience and what they need."
~ Jared M.

I really appreciate Jared's comments. It sums up my philosophy of
speaking. Too often we are concerned about the way WE look and
sound. We make ourselves the star.

In truth, the audience is the star. Out job is to help them shine.
Our job is to provide a catalyst of information. Valuable
information in the form of points, stories, statistics, and
challenges to MOVE the listener to action (whether emotionally,
intellectually, physically or spiritually.)

For example: Today I was in a meeting where a gentleman said, "I
was in an audience ten years ago when you said, '...' That really
changed my perspective."

While the comment was nice, I really cannot take credit for
changing his perspective. He chose to do that. He chose to accept
the viewpoint. All we can do is share; it is up to the audience to
change.

So they are the stars. They deserve the credit. We should be
honored to have the opportunity to share a few thoughts that may
make a major impact when applied. And who knows... maybe 10 years
later someone will walk up to you and thank you for helping him or
her shine.

Have a GREAT day!
Paul Evans
www.InstantSpeakingSuccess.com

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

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Public Speaking Confidence

Instant Speaking Success
By Paul Evans
September 6, 2008
==============================

Many thanks for the great feedback on the last newsletter. Here are
a couple...

Hi Paul,

I just wanted to say I really loved this article.

It's all too easy when you're starting out to let other people
decide things for you because we all need people to help us grow
and need support along the way. But your article highlights the
dangers of when we put other peoples' opinions above our own, and
if the feedback is largely good, then we shouldn't concentrate on
the minority of people who may be offended by what we share.

Talking is one of those activities where we put ourselves on the
line for the benefit of others. It's not helpful to back down when
one person gets uppity when almost everyone else has benefited from
what we had to say.

Thanks for reminding me.

Best wishes,
Steve

Thanks, Paul, for this article. What you say is very true, but
seeing it in print is very supportive. I did my first keynote
speech in October and was thrilled by 96% of the feedback. I have
to admit though that the 4% who didn't find me "wonderful" could
have bothered me hugely. Fortunately they told me that I needed to
be much more humorous. I was able to balance out those comments
with the majority who said they wished I'd talked longer. Speaking
is an exciting form of connection and I am doing what I love. My
goal is to do much more, and leave the naysayers to find what they
think they want elsewhere.
Thanks again for all you're sharing!
Linda

You might be thinking, "What does any of that have to do with
public speaking?"

What is the bottom line of the "critics" newsletter and that
feedback?

CONFIDENCE.

***
You have to believe that when YOU combine your knowledge and skill
the results will be dead on. You have to believe that YOU are THE
ONE who needs to share whatever is required by the listener.
***

The #1 reason for failure is lack of confidence. Low self-esteem.
Insecurity. Label it what you want, it is a detriment. A killer.

Lack of confidence, not a lack of knowledge or skill, kills most
public speakers.

Confidence is certainty. It's knowing you CAN and WILL.

It's not arrogance.

In fact, it's the opposite of arrogance. Confidence is about your
impact on yourself and others in a positive way. We have doubts
when we don't believe we can, or deserve, to make an impact.

You can have knowledge and skill and still FEEL like a loser, so
how do you get confident?

You begin by THINKING confidently. See yourself succeeding. Give
your mind permission to only see the positive results. Eradicate
the images and thoughts of failure.

Next, TALK to yourself and others confidently. Get rid of defeatist
language. Speak with assurance. Speak with a tone that says your
attitude, character, and abilities are firmly in place. Surround
yourself with others who talk to and about you confidently. Others
who believe in you.

Finally, TRIUMPH. Concentrate on your successes. Replay the wins.
Keep thank you cards, awards and anything else that says, "I
appreciate what you did for me." Review them regularly.

Does all this sounds like psychological mumbo jumbo?

Really?

Here's some mumbo jumbo:

***
The insecure and unconfident believe what others say about them
negatively, more than what they say about themselves positively!
***

Focus on your greatest strengths and speak through those strengths!

If you are interested in gaining more confidence, check out these
two resources...

Confident Speaking:
http://tinyurl.com/36hmuq

Confident Living:
http://tinyurl.com/33t59n

Have a GREAT day!

Paul Evans

www.InstantSpeakingSuccess.com

Speak with Content:
www.InstantSpeakingSuccess.com/spk.htm

Speak with Confidence:
www.InstantSpeakingSuccess.com/confidence-system.htm

Speak for Cash:
www.InstantSpeakingSuccess.com/profit.htm

7020 Fain Park Dr. Suite 5, Montgomery, AL 36117, USA

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TOwszByMtMzsLCyMnEwstGa0rIxMrMwM